ECV Hospitality Sales Consulting is a specialist company that offers hotels:

  • Expert Advice
  • Access to New Ways of Creating Sales & Maximising Profits
  • Support in Developing Existing and New Relationships
in the Hospitality Trade

ECV Hospitality Sales Consulting provides a professional and productive approach for all Hotels whether Luxury or Budget, Boutique or Guest House.

Working closely with the hotel (Independently or a Portfolio of Properties) we first uncover your specific needs, to then design a bespoke, detailed action plan of activities and steps to enable you to meet and exceed your requirements.

ECV Hospitality Sales Consulting can provide a platform of opportunity to maximise revenue from all sectors of the Hospitality Trade including the Corporate, Wholesale, MICE, Online Travel Agents and Airlines.  

Enhancing Competitive Value

ECV Hospitality Sales Consulting – Enhancing Competitive Value to discover & develop new sales to maximise returns.



A highly experienced, motivated and committed Sales Director with over 25 years’ experience of working within the Hospitality Industry with a key focus on hotels.

Heather Crowe

Heather’s passion for travel has provided her with a vast array of experience through her Senior Sales Role at IHG Head Office. She has developed strong relationships internally with the Owned, Franchised and Managed community and externally with key industry figures from the industry leading Tour Operators & Wholesalers spanning the FIT, Cruise, Luxury and Groups sectors and the Airlines working with Crew Contracting & Delayed Passenger requirements.

More recently her experience on property has strengthened her knowledge on the importance of developing the local market from the Corporate Businesses to the Local Communities, whom are key to providing business in to hotels week round delivering from all sectors of travel and hospitality.

While at the European Regional office for Millennium Hotels & Resorts, Heather was responsible for heading up the Luxury Leisure Sales, with a focus on developing long term strategies and identifying new opportunities and partnerships with the Key Luxury Agents, Operators and Associations, for their Luxury properties.

With a solid knowledge and understanding of Total Account Management to drive new business opportunities, while retaining existing agreements, from Domestic, Inbound, Outbound and Emerging Markets, Heather’s capabilities include an array of skills from Strategic Account Development to Leading & Coaching, and Strategic Business Analysis to Project Management.

With a drive to succeed and a proven record of success in delivery of long and short-term strategies, account growth and relationship building, Heather has built her reputation on her knowledge and accessible approach providing at all times a professional service built on trust and loyalty that provides success and growth for her clients.


  • Spelthorne Business Forum - Executive Board
    Invited to join Spelthorne Business Forum Board, To work alongside other local business leaders to steer & develop new initiatives that engages the business community with local residents by providing support, growth and experience, within their specific area of expertise.
  • 17 years of Key Account Management, working with the industry’s most reputable Leisure businesses, to exceed annually, individual targets (US$ 60m) and contributing to team targets in excess of $300m.
  • Developing and contributing to new strategy in line with industry trends to meet the growing changes of online distribution, in turn leading a team to implement the first XML with a UK Tour Operator for IHG, covering the key global brands of InterContinental, Indigo, Crowne Plaza, Holiday Inn and Express by Holiday Inn.
  • Key Influencer in IHG Leisure Strategy.
  • Establishing the Leisure Strategy for the former InterContinental Cyprus Aphrodite Hills.
  • Secondment to implement new Sales Team/Department for the Holiday Inn Farnborough.


ECV Hospitality Sales Consulting will work with you to identify and develop the specific Sales requirements of the hotel, focusing on your key challenges to provide a tailored plan of action that delivers on your specific business needs:-


  • Develop Plans and Strategies for Business Development
 - We will evaluate your hotel’s current Sales Activity and performance of the business mix to develop a SMART account Strategy which delivers on industry trends, demand generators and improvement of market share.
  • Analysis & Proposal Development
 - We will build and seek out information from different sources to build and develop new opportunities.
We are experienced in interpreting your clients’ needs to create bespoke proposals that meet these needs by following a specific process that captures all aspects of the deal, while ensuring it’s the “right” business for your company.
  • Negotiations and Influence
 - We can help recognise and understand the potential obstacles that may arise and help you to prepare to overcome and reach a solution that meets the needs of both sides.

    We can place you in front of key clients to discuss and deliver on new and enhanced opportunities to drive new sales.
  • Develop & Maintain Business Relationships
 - We will promote strong relationships and build high levels of trust at all levels of the client’s business.
Introductions to key Industry Associations – including ETOA, ABTA, PATA and UK Inbound.
    Establish engagement with Local Chambers and Council Visitor /Tourism departments.  


  • Sales Training
 - We can provide Sales Training to educate and develop your Sales Team approach and management from understanding the Sales Cycle to achieve growth and development of accounts, while assisting with personal growth goals, across the different sectors of Hospitality.
    • Bespoke Training
    • One to one Coaching
    • Team Building Training  
  • Product Training
 - We can perform Product Training to place your hotel in front of key Reservation, Contracting and Sales personnel with new and existing clients, to increase Product Knowledge and instigate new sales.
  • Representation - 
We can raise your profile and awareness within Hospitality Sector by offering representation at Key Industry Events including Trade Exhibitions, Workshops, Seminars and Annual Conferences.


  • We can provide a comprehensive introduction to the Online Travel Agency and how to effectively manage your business through new distribution channels.

  • We will keep you informed of the market and how business is evolving surrounding the online environment and what changes are needed to ensure growth and sustainability in the future.

  • We can support your online marketing strategy to promote and improve placement and online profile raising, through social media, email shots and web development to make you stand out from the competition.

  • We can provide introductions to online providers including, payment solution and XML direct and indirect channels.

  • We will provide you with the latest trends and demand indicators in the market to ensure your Social Media and Online campaigns reach the right audience.


  • We can provide a detailed marketing plan to establish and implement to run along side your key strategies.
  • We can provide you with local marketing advertising campaigns and design to engage new markets and customers.
  • We can monitor and manage your online presence through the various social media platforms.      


What our wonderful customers say about us...

"Having worked closely with Heather for the past year, she is both hardworking and a skilled sales person. Whilst this has been a challenging year for all, Heather’s strong determination and and upbeat attitude continues to motivate her colleagues. Heather has a true passion for success, with her latest focus on the relaunch of the Holiday Inn London Shepperton, which is currently undergoing a major refurbishment. I’m confident with Heather capabilities she will ensure that the relaunch is a huge success."

Jade Boulter
General Manager
Holiday Inn London-Shepperton

"Heather is tenacious, driven and a key member of any hotel senior team. She has an excellent knowledge of sales from both a branded and non-branded background, account management and actively coaches and develops her team to maximise opportunities.
I am sure our paths will cross in the future and I would be happy to recommend Lady Heather."

Andy Gelleburn
General Manager - Hilton Garden Inn Abingdon
(Former General Manager The Mitre Hotel)

"Driven, motivated and inspirational are a few words I would use to sum Heather up. She has an eye for detail and a genuine passion for people and knows how to deliver.
Heather takes the time to find out what is truly required and works tirelessly to ensure the end results are nothing short of spectacular, be it a Wedding, Christmas or Corporate events.
Heather’s marketing for business development and gaining local support was key for us."

Karl Fox 
General Manager - The Costener's House
(Former General Manager The Mitre Hotel)

"Village Matters Ltd has been working closely with Heather, for the Holiday Inn London Shepperton over a number of years. As the leading community voice across the Spelthorne and Walton on Thames area we have been able to provide the coverage to get the message across about events, changes and community initiatives within the hotel.

We have an excellent working relationship with Heather which has seen us develop a trusted alliance that mutually supports each other in local business.

Heather has always dealt with us in a professional manner to promote the Holiday Inn London Shepperton as a key client with us."

Monica Chard
Village Matters - Publisher

“I worked with Heather from 2010 to 2014 and found her to be hugely pro-active in the way she took time to understand the value that a partnership between our two businesses could deliver, and in the way she worked closely with me and my team to build and execute a plan that was designed to deliver both volume and revenue growth in the leisure market. I would happily recommend Heather as a business partner and wish her all the best in this new venture.”

Matthew Paxton 
Chief Commercial Officer (CCO) Holiday Extras

“As former Head of Commercial Affairs, UK, for Disney Destinations International I have had the pleasure to work with Heather (then of IHG) since 2003 when Holiday Inn added a new hotel offering at Disneyland® Resort Paris. It became clear from our first meeting that I was dealing with a consummate industry professional with great commercial sense and someone who recognised that partnerships are about strong relationships, listening to client’s needs and showing the flexibility and adaptability required to create a win-win situation. Heather’s enthusiasm and passion for the product couple with her shrewd commercial acumen and the fact that she has a fantastic personality and is lovely to work with made doing business with her both rewarding, enjoyable and a pleasure. I have no hesitation whatseoever to recommend anyone to avail of the great experience, knowledge and passion that Heather has to make doing business with her a mutually beneficial and rewarding process for all concerned. ”

Tony Lincoln
European Sales and Marketing Director 
Planet Hollywood International

“I have had the pleasure of working with Heather over a number of years at Virgin Holidays and more recently at Virgin Vacations, our US based tour operator. She’s always provided creative insight into what would genuinely work for Virgin customers, and is not afraid to constructively challenge those that wouldn’t. Having these qualities in a business relationship created a firm foundation for genuinely growing sales in the short and longer term.”

Simon O’Flynn
President - Virgin Vacations



Please don’t hesitate to contact us


The Lodge
C/O 131 Summer Road
Thames Ditton
Surrey KT7 0QW

Site Design


Designed with Mobirise web page themes